10 Tips to Look Better in Your Personal Brand Photos

Whether you’re an entrepreneur, creative, or corporate leader, your personal brand photos are essential to making a lasting impression. A professional personal brand photographer can capture the true essence of who you are, but there are steps you can take to ensure you look your best.

As a personal brand photographer in New York, I’ve worked with clients across industries and know the secrets to achieving great results. Follow these 10 tips to elevate your personal brand photoshoot:

1. Know Your Brand’s Message

Before stepping in front of the camera, it’s crucial to define the message you want to communicate. Are you going for a creative, approachable, or authoritative look? Share your goals with your photographer so they can capture your personality in line with your brand identity.

2. Choose the Right Wardrobe

Your clothing plays a huge role in how you’re perceived. For professional yet approachable shots, consider polished, fitted attire that aligns with your industry. If you're working with a personal brand photographer in New York, I can help you choose outfits that blend with the backdrop of the city while staying true to your brand.

3. Stick to Solid Colors

Solid colors photograph better than busy patterns or logos. Opt for neutral tones or colors that complement your brand. As a personal brand photographer, I recommend avoiding anything too trendy, as timeless looks tend to age better in photographs.

4. Use Professional Hair and Makeup

Having a professional stylist on hand can make a world of difference. Hair and makeup artists ensure that your features pop on camera while maintaining a natural look. In New York, many personal brand photographers, including myself, have connections with top stylists who can help bring out your best features.

5. Find the Perfect Location

The right setting is just as important as the right wardrobe. Your background should enhance, not distract from, your message. Whether it's the bustling streets of Manhattan or the quiet charm of Central Park, a personal brand photographer New York will know the perfect spots to align with your branding.

6. Mind Your Posture

Good posture can transform your look. Stand tall, roll your shoulders back, and elongate your neck for a confident appearance. Whether sitting or standing, maintain a posture that conveys strength and professionalism.

7. Practice Facial Expressions

Your face conveys a lot about your personality. Practice different facial expressions in the mirror before your session. A New York personal brand photographer like myself can guide you through various expressions during the shoot, ensuring that your photos match the tone you want to set.

8. Use Props Thoughtfully

Props can add personality and context to your photos, but they should be chosen carefully. Whether it’s a laptop, a coffee cup, or something unique to your profession, make sure it aligns with your brand. During our consultation, I always help clients select the perfect props for their personal brand photoshoot.

9. Get Comfortable with Your Photographer

Building rapport with your photographer is key to looking natural and relaxed on camera. A personal brand photographer experienced in working with professionals will create a comfortable environment and guide you throughout the session to capture authentic shots.

10. Plan for Multiple Shots

You’ll want a variety of images for different uses. I always recommend a mix of headshots, full-body shots, and candid moments. As your personal brand photographer in New York, I’ll ensure you have a diverse portfolio of images that can be used across your website, social media, and marketing materials.