Personal Brand Photoshoot for Lilit Flower Boutique.
Anna Zalevskaja is an international florist, event decorator, and artist. She is the founder and owner of flower boutique in Europe, and the ambassador of Plastiflora (world's world-known manufacturer of floristic and decorative articles).
I was working with Anna for 2 years and created a lot of gorgeous pictures for her business (website, social media, email marketing). This long-term cooperation in brand photography became one of the important factors for the successful development of Anna's business and personal brand.
Anna's brand philosophy is about beautiful flowers, attention to detail, and excellent service. For her brand and business, I created images in a lifestyle. “Live” and emotional photos, photos about working processes made her closer to her clients and made her business processes clear. It was important to make personal contact with a target audience and build good relationships.
Read my Journal to know why creating a personal brand in the floral business is so crucial and to get a list of must-have images for your personal brand as a florist.