Personal Brand Strategist & Photographer
A thoughtful and research-based approach to Brand Photography in NYC & Beyond
Welcome! I’m Natasha, a Personal Brand Photographer, Strategist, and Visual Storyteller based in New York City. With a background in marketing, art direction, and photography, I create research-based personal brand photography that helps business leaders, experts, and creatives build a powerful and cohesive brand presence.
My approach goes beyond just taking beautiful images—it’s rooted in strategy. I combine in-depth brand research, visual storytelling, and content positioning to craft photography that feels authentic, aligns with your brand identity, and helps you stand out in your industry.
With years of experience in marketing and branding, I understand that your personal brand is more than just a headshot—it’s a strategic asset. Every photoshoot is carefully designed to ensure that your visuals communicate the right message, connect with your audience, and elevate your professional presence.
SEE THE LATEST PERSONAL BRAND TRANSFORMATIONS ▼
Personal Brand Photoshoot for Alison von Rosenvinge, a writer, nature lover, and gentleness advocate.
Personal Brand Photoshoot for Aubria Ralph, banking and finance lawyer, author, and career coach.
Photography Philosophy
With years of experience in marketing, I know that branding photography is more than just a headshot—it’s a strategic asset that shapes how you are perceived. Before every photoshoot, I conduct in-depth research to ensure that every image aligns with your brand identity, target audience, and professional goals. My process is designed to tell your unique story, creating imagery that feels natural, authentic, and elevates your presence in your industry.
Areas of Focus
Personal Branding Photography is ideal for entrepreneurs, executives, and creatives who want a cohesive brand identity through photography. I specialize in research-based personal brand photography that highlights individuality and authenticity, helping professionals and business owners visually communicate their true selves to the world.
- Corporate & Business Portraits – Professional headshots with a storytelling approach, designed for leaders, speakers, and industry experts.
- Creative Branding Photography – Artists, designers, and creatives looking for imagery that reflects their unique vision.
Personal Brand Strategy. Your personal brand is more than just a great photo—it’s about how you position yourself, the message you share, and the emotions you evoke. I work with entrepreneurs, executives, and creatives to craft a clear, authentic, and strategic brand presence through:
- Brand Positioning & Messaging – defining your unique value and key narratives
- Content Strategy – structuring your online presence (LinkedIn, Instagram, personal website)
- Tone of Voice & Storytelling – shaping how you communicate your expertise and values
- Visual Direction & Brand Identity – ensuring that all brand visuals (not just photos) align with your identity
This service is for those who want to go beyond photography and create a strategic, long-term brand presence that attracts the right audience and opportunities.
Portrait Photography: My portrait sessions aim to capture the unique stories and personalities of my subjects, creating timeless images that resonate.
Art & Cultural Project Management: I’m continuously exploring new artistic endeavors, such as my ongoing project, “The Moment of Truth,” which delves into the delicate intersection of vulnerability and empowerment. You can read more here: sokolovska.art